Domain name and search engine ranking

Does your website domain name registration time affect search engine optimization and results?

Should you renew your domain name for a long time? If so, how long is enough? If you want to maintain a competitive advantage, then you can consider the time it takes for competitors to register domain names. If your competitors usually renew their domain names for one or two years, you can consider registering them for 5 or 10 years. Although postponing the expiration date of a domain name may help you improve your search engine rankings, remember that in terms of search engine rankings, this may be just a small victory.

A domain name registered for at least ten years has a good business sense. You don't want to deal with the annual process of updating them every year. It is best to obtain a domain name that you want to keep for a period of time, and then renew it according to a 5-10 year plan.

If your domain name expires, it is very likely that someone will register immediately after your domain name expires. If for some reason you don’t renew your domain name, someone who is watching a "watch list" of domain names that are about to expire will try to take advantage of the online business you have built over the years. They know that just by updating your old domain name, they can have potential website traffic. By renewing your domain name for several years, your domain name will not expire in a period of time, nor will it be open to expired domain name buyers.

If you really want to stay ahead of the competition, you can consider registering or renewing a 100-year domain name. Currently, Network Solutions ( is the only registrar that provides 100-year service at a price of US$999. GoDaddy ( currently provides ten-year renewal or domain registration services, with an annual discount of US$6.95.
Yes, if you do not re-register the domain name in time, you may lose your key position in the search engine. You may have to restart the SEO process!